About Tracy

I am a social media author, speaker, trainer and strategist. What sets me apart from other social media marketers is that I have a seasoned background in business operations (10+ years), social media marketing (9+ years), content marketing (10+ years), online advertising (7+ years), process improvement, project management, program management, and data analysis.

After almost 10 years at TiVo I moved on to start my own company, Social Strand Media, to fuel my passion in helping companies and nonprofits elevate their brands to the next level with online marketing.

I love all things social media but my sweet spots are Social Advertising, LinkedIn, Twitter, Facebook, Pinterest, WordPress, Social Media Analytics & market research.

I’ve successfully developed and implemented social media strategies and solutions for a broad array of national and local brands. I have helped clients in the technology, entertainment, restaurant, legal, consumer, green/activism, education, client services and non-profit sectors, and always welcome a new challenge.

I have spoken at Social Media Strategies Summit (Las Vegas), BlogHer, WITI, MarketingCamp SV and SF, Center for Nonprofit Success Summits, and Connect Work Thrive Conferences and a few others.

I teach social media and branding courses at U.C. Berkeley Extension, AcademyX, SFSU, Women In Consulting and previously at HULT International Business School.

I’m a victim of my talent and I like to keep busy. In my spare time I enjoy cooking, baking, wine, running, and traveling. You can catch up with me on Twitter to see what I’m up to or ask any questions.


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